{"id":219,"date":"2024-10-18T14:22:19","date_gmt":"2024-10-18T12:22:19","guid":{"rendered":"https:\/\/samuelbousquet.fr\/?page_id=219"},"modified":"2025-10-09T11:39:14","modified_gmt":"2025-10-09T09:39:14","slug":"charte-paysarbre","status":"publish","type":"page","link":"https:\/\/samuelbousquet.fr\/?page_id=219","title":{"rendered":"Charte Paysarbre"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb|0px||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_4,3_4″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_button button_url=\u00a0\u00bbhttps:\/\/samuelbousquet.fr\/#realisations\u00a0\u00bb button_text=\u00a0\u00bbRevenir\u00a0\u00bb _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_color=\u00a0\u00bb#000000″ button_icon=\u00a0\u00bb<||divi||400″ button_icon_placement=\u00a0\u00bbleft\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_4″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAdvent Pro||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_font_size=\u00a0\u00bb49px\u00a0\u00bb header_2_font=\u00a0\u00bbRozha One||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#003e51″ header_2_font_size=\u00a0\u00bb62px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb custom_margin=\u00a0\u00bb0px||||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb34px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La charte graphique de l’association Paysarbre<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb||34px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||1px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAdvent Pro||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb23px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbABeeZee||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb32px\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pr\u00e9sentation du projet<\/h2>\n

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Paysarbre est une association promouvant les arbres hors for\u00eat, les haies foresti\u00e8res, et les savoirs faire y attenant<\/p>\n

Les clients souhaitaient cr\u00e9er une charte graphique, jusqu’ici inexistante, et en profiter pour moderniser le logo<\/p>\n

Apr\u00e8s un premier travail de positionnement, nous avons d\u00e9cid\u00e9 que le logo devait rester reconnaissable<\/strong>, et que la charte graphique devait \u00e0 la fois refl\u00e9ter l’ancrage de l’association dans des savoirs faire historique, tout en mettant en avant sa fiabilit\u00e9 et son s\u00e9rieux.<\/strong><\/p>\n

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Travail sur le logo<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

J’ai d’abord travaill\u00e9 sur le logo. Celui-ci \u00e9tant d\u00e9j\u00e0 bien identifi\u00e9, je voulais en garder l’essence.\u00a0<\/strong><\/p>\n

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J’ai choisi de garder les \u00e9l\u00e9ments essentiel : l’arbre, l’humain, le contours, et le positionnement du lettrage. Par contre j’ai revu la typographie, et j’ai tent\u00e9 de rendre l’arbre plus vivant : avec des racines et des branches !<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/samuelbousquet.fr\/wp-content\/uploads\/2024\/10\/Capture-decran-2024-10-18-a-14.13.38.png\u00a0\u00bb alt=\u00a0\u00bbLe logo de Paysarbre : \u00e0 gauche celui d’avant, \u00e0 droite celui d’apr\u00e8s\u00a0\u00bb title_text=\u00a0\u00bbLogo Paysarbre\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_radii=\u00a0\u00bbon|1px|1px|1px|1px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#B3B3B3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bbgcid-f5bdb513-1f5b-4421-8d5e-73ebe879b4d1″ border_radii=\u00a0\u00bboff|20px|20px||\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-f5bdb513-1f5b-4421-8d5e-73ebe879b4d1%22:%91%22background_color%22%93}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAdvent Pro||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb text_font_size=\u00a0\u00bb31px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Int\u00e9ress\u00e9 par ce que vous voyez ? N’h\u00e9sitez pas \u00e0 me contacter<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#002E3F\u00a0\u00bb custom_margin=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|60px||60px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|30px||30px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px|false|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb link_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb0.5px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.6em\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Email<\/h3>\n

contact@samuelbousquet.fr<\/p>\n

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T\u00e9l\u00e9phone<\/h3>\n

07.82.71.75.83<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb link_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb0.5px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.6em\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Adresse<\/h3>\n

833 Route Royale, 34700 Saint Etienne de Gourgas<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAdvent Pro||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb23px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb header_font=\u00a0\u00bbABeeZee||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb32px\u00a0\u00bb header_2_font_size=\u00a0\u00bb28px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Travail sur la charte graphique<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb19px\u00a0\u00bb text_line_height=\u00a0\u00bb1.8em\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Selon moi, la charte graphique doit repr\u00e9senter l’esprit de l’association, mais elle doit aussi rendre fier ses acteurs.<\/strong> Nous avons donc travaill\u00e9 avec 2 employ\u00e9-es et 2 membres du CA, et en plusieurs r\u00e9unions, pour que la charte soit r\u00e9ellement co-construite.<\/p>\n

Nous sommes progressivement arriv\u00e9 \u00e0 cette id\u00e9e de trame de fond r\u00e9alis\u00e9e \u00e0 l’aide de gravures, compl\u00e9t\u00e9es par des \u00e9l\u00e9ments design r\u00e9solument modernes : couleurs intenses, d\u00e9coupages des illustrations, sous-lignages, etc.<\/p>\n

 <\/p>\n

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Peut \u00eatre que vous vous demandez si un site internet est pertinent pour votre activit\u00e9 ? Ou si c’est le moment de refaire une beaut\u00e9 \u00e0 vos \u00e9tiquettes ?<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bb1da4c4f2-8e53-4788-a9f5-4d073216150a\u00a0\u00bb text_font=\u00a0\u00bbAdvent Pro||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbAdvent Pro||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb62px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb34px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Parlons en, \u00e7a ne co\u00fbte rien !<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/samuelbousquet.fr\/wp-content\/uploads\/2023\/10\/samuel2.png\u00a0\u00bb title_text=\u00a0\u00bbsamuel2″ align=\u00a0\u00bbcenter\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#002E3F\u00a0\u00bb custom_margin=\u00a0\u00bb||30px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb|60px||60px|false|true\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|30px||30px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px|false|true\u00a0\u00bb border_radii=\u00a0\u00bboff|||20px|20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.23″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb link_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb0.5px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.6em\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Email<\/h3>\n

contact@samuelbousquet.fr<\/p>\n

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T\u00e9l\u00e9phone<\/h3>\n

07.82.71.75.83<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb link_text_color=\u00a0\u00bb#CCDBDD\u00a0\u00bb header_3_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb15px\u00a0\u00bb header_3_letter_spacing=\u00a0\u00bb0.5px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.6em\u00a0\u00bb background_layout=\u00a0\u00bbdark\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Adresse<\/h3>\n

833 Route Royale, 34700 Saint Etienne de Gourgas<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

La charte graphique de l’association PaysarbrePr\u00e9sentation du projetPaysarbre est une association promouvant les arbres hors for\u00eat, les haies foresti\u00e8res, et les savoirs faire y attenant Les clients souhaitaient cr\u00e9er une charte graphique, jusqu’ici inexistante, et en profiter pour moderniser le logo Apr\u00e8s un premier travail de positionnement, nous avons d\u00e9cid\u00e9 que le logo devait rester […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-219","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=\/wp\/v2\/pages\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219"}],"version-history":[{"count":4,"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=\/wp\/v2\/pages\/219\/revisions"}],"predecessor-version":[{"id":314,"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=\/wp\/v2\/pages\/219\/revisions\/314"}],"wp:attachment":[{"href":"https:\/\/samuelbousquet.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}